Our Story

BlendIt! Beauty is a high quality cosmetic company providing highly pigmented, long lasting eyeshadows. BlendIt! Beauty was founded by owner and CEO, KyAushawa Hallman. From a young girl, she has always been fascinated with “all things beauty.” Watching her mother get "glammed up" was a fond memory of her childhood and played a big part in shaping how she perceived beauty as she continued to grow.

After much thought and planning, BlendIt! Beauty was created. BlendIt! Beauty’s mission is to help you realize that regardless of who you are, where you are from, or what you look like, you are beautifully BLENDED from the inside out. Our goal is to positively impact and unify as many lives as possible by uplifting and empowering diverse beauties all over the world.

Our brand was developed with a conscious mind, and among other great qualities, BlendIt! Beauty’s products are cruelty-free. Whether you are looking for colors that pop or you are looking for something more subtle, we have options for you.